diwenne / openreply

# OpenReply
Open-sourced ManyChat for Instagram comment-to-DM automation.
Someone comments `LINK` on your reel, and OpenReply queues a DM with your link. That is the whole idea. OpenReply watches the comments on your Instagram posts, and when a comment matches a keyword you set, it sends that person a private reply through the official Meta API. You can also post a public reply under the comment at the same time.
OpenReply is free, MIT-licensed software running on your own infrastructure, with no software seat limits or plan caps. Hosting and optional provider costs are separate.
> **Supported by Zernio.** An optional paid Instagram connection provider that lets you avoid creating and reviewing your own Meta app. OpenReply still runs your campaigns, queues, logs, and inbox on your infrastructure. Connect with Zernio, or keep using your own Meta app.
> **OpenReply is self-hosted. You have to deploy your own copy.**
>
> openreply.diwen.dev is a demo of the dashboard, not a service you can sign up for. Creating an account there will never send a DM for you, and there is no hosted plan to upgrade to.
>
> A working instance needs your deployed fork, a public HTTPS URL, PostgreSQL, Redis, a running worker, and an Instagram connection. Choose optional paid Zernio or your own Meta app. docs/setup.md walks through all of it.
> If this saves you a subscription or a weekend of building, a star on the repo genuinely helps other people find it.
## Why this exists
Comment-to-DM is one feature, but every tool that offers it wants a recurring subscription for it. OpenReply makes that workflow available as software you can inspect, modify, and host yourself.
OpenReply is built around Meta's official Instagram private replies. It does not scrape, it does not automate a browser, and it never asks for an Instagram password. Instagram’s policies, permissions, messaging windows, and rate limits still apply.
## Features
- Keyword to DM. Match one or many keywords per post, whole-word or partial.
- Optional public reply. Post a visible comment reply on top of the DM.
- DM and Story reply triggers. The same keywords can also fire on an inbound DM, which covers text replies to your Stories, since Instagram delivers those as DMs. That makes `Reply LINK to this Story` work with no post involved. Turn it on per campaign, and subscribe to the `messages` webhook field if you use your own Meta app. Zernio webhook registration is automatic.
- Tracked links. Swap a link for a tracked redirect and see clicks and CTR per campaign.
- Two link buttons. Send up to two tappable link buttons in one DM, each a separate tracked link with its own click stats.
- Follow gate. Optionally require a follow before you hand over the link. The DM asks the commenter to follow and tap a button; on tap, OpenReply checks Meta's `is_user_follow_business` flag and only sends the link once they follow, re-prompting until then. It fails open (sends the link anyway) when Instagram does not return follow st