pymc-labs / pymc-marketing
git clone https://github.com/pymc-labs/pymc-marketing.git
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
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LanguagePython
LicenseApache-2.0
Created2022-03-07 (4y ago)
Last pushtoday
OwnerOrganization
GitHub topics
btydbuy-till-you-dieclvcustomer-lifetime-valuedata-sciencemarketingmarketing-mix-modelingmedia-mix-modelingmmmpython
Links
- GitHub: github.com/pymc-labs/pymc-marketing
- Homepage: https://www.pymc-marketing.io/
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